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As of Word 2013 (released in 2012), Microsoft has offered a function called PDF Reflow. In Word, you go to the File tab, select open, select any PDF File, and open it right up for editing, as if it was a Word DOCX file
When inserting content from a PDF file into your web page, the format of the text in the PDF can sometimes be different when pasted into the web page editor. In order to minimize the number of formatting inconsistencies when converting PDF documents to HyperText Markup Language (HTML), it is recommended that you convert the PDF to rich text format before inserting content. 
Some PDFs create very "bad" SVG files when converted automatically. A "bad" SVG can be identified because it will convert slowly (more than 5 seconds), it will be very large for an SVG (over 500kB-1MB) and it will render very slowly on WP - there is a long wait while the text and other images on the page are loaded, but the SVG image does not show up